Doublie - Product Stars
Best products of September 2018

Doublie

Pimp out your selfies

Upvotes 421 PH Page >
Shane Walker
Maker
Hey guys! AMA, we even made some special overlays for the Product Hunt community. Check out the "tech bro" category. Here's me as the PH cat: https://s3.amazonaws.com/uploads.hipchat.com/90318/656850/tYKUA4yM6INhxRl/Screenshot-2014-08-19-07.17.58.png
Conrad Egusa
@shane_112 Congrats on the launch Shane!
Shane Walker
Maker
@conradegusa Thank you Conrad! It's amazing how proud Drake is of us! https://s3.amazonaws.com/uploads.hipchat.com/90318/656850/ZB9s0udHUFASFa6/photo%20%2846%29.JPG
Shane Walker
Maker
And of course heres @rrhoover with the Tyson tat https://s3.amazonaws.com/uploads.hipchat.com/90318/656850/46iSG0xGlibe3YA/photo%20%2839%29.JPG
Ryan Hoover
Oh, now it's on @shane_112. Downloading now...
Erik Torenberg
Shane - this is amazing! How are you focusing on growing?
Shane Walker
Maker
@eriktorenberg we do all the obvious in-app stuff; what we really wanted to focus on was a concept with a strong word-of-mouth component. BGR reported this year that word-of-mouth was up to 77% of how mobile apps were downloaded. So we did a really interesting, and I think unique, test to choose a concept with the highest likelihood of spreading via word of mouth. We did a spin off Aaron Pazter's Mint.com concept test where he'd stand at the Caltrain station and gauge people's reactions to the concept of Mint. We did something similar, but as a twist intended for mobile apps, we would tell them about the app, show them the app, ask some questions about the app, but intentionally never mention the app's name. If the person being surveyed ever asked what the app's name was or how to find it, we'd mark down 'yes' for word of mouth. The rationale was that, in the real world, you usually ask your friend what that app is they're using. Trying to measure that has always been speculative, but we came out of those tests with a ranked list of concepts people wanted to download right there. Doublie was the clear winner with over 70% asking for it, winning over many, many high minded concepts. H/t to Preet, the youngest PM at Zynga, for the idea on the word of mouth test. Sweet and here's a fuller article about the test: http://thenextweb.com/dd/2014/08/19/user-test-every-mobile-app-should-run/
Shane Walker
Maker
@eriktorenberg and can't leave you out of the sweet sweet double action: https://s3.amazonaws.com/uploads.hipchat.com/90318/656850/obSwjtEQ5BSRj4V/photo-%2840%29.png
Erik Torenberg
@shane_112 shane this is incredible. i've never been able to see myself with a kid - now i can :P
Dan Siegel
cool app using a cool method to gauge user feedback. app looks beautiful. well done @shane_112 and team!
Shane Walker
Maker
@realmandan You sir are a lion in your field https://s3.amazonaws.com/uploads.hipchat.com/90318/656850/uhuTonsmwKYEFOE/photo%20%2841%29.JPG
Ash Rust
The unbundling of apps continues.... aviary and other editors have had these kind of stickers for a while but users don't find them, as they're buried in a wider feature set. Nice work guys - simplicity wins on mobile.
Shane Walker
Maker
@ashrust Thank you man! That's exactly how we view this app, debundling and making UGC one of the funnest parts of photo apps. You get superpowers for your comment! https://s3.amazonaws.com/uploads.hipchat.com/90318/656850/xVip1POjkEXLRtI/photo%20%2843%29.JPG
Ash Rust
@shane_112 Thanks but yellow's never been my color.
Shane Walker
Maker
Open AMA; I will answer every comment with a handcrafted premium Doublie!
noah kagan
Saw this back in the day: https://itunes.apple.com/us/app/drake-shake/id765748888?mt=8 Looks similar but a broader appeal. Curious for Shane to share viral #s :)
Kevin Li
@shane_112 great job with Doublie! Love the playfulness and the initial set of overlays. Some questions + thoughts: 1) How often do you plan on adding additional overlays? 2) Is there a concern that there will be a saturation point with too much content and therefore makes the searching process a pain. Maybe incorporate limited time overlay packs? 3) I wish there was a "random" button so I could randomly get an overlay without having to think about it ;) 4) Proof that @rrhoover is actually a 1D fanboi:
Shane Walker
Maker
@liveink Thanks for the questions man! Humbled, @liveink you da real MVP! 1)Its a surprise, but semi-often, then, often, then mainlining into your thoughts! 2) Good idea! Search box is next, plus some well-timed pushes for topical stuff. That Tim Howard meme should have been us! 3) Oh that’s going in. The question is whether or not your face should be the icon for it. 4) The proof is in the eyes! 5) And your doublie is for the man who literally spits money when he talks! https://s3.amazonaws.com/uploads.hipchat.com/90318/656850/n6Qim7St5GnUquO/photo%20%2845%29.JPG
Ryan Hoover
@liveink upvote for the random button though. Downvote for 1D (no offense, I'm more of a @justinbieber kind of guy).
Shane Walker
Maker
@rrhoover @liveink it's true: https://s3.amazonaws.com/uploads.hipchat.com/90318/656850/YECL5h6CbQhbhtp/photo%20%2847%29.JPG
Shubham Datta
"The item you tried to buy is no longer available." Anyone else getting this error message from the App Store? I'm on the Canadian App Store, if that matters. cc: @shane_112
Shane Walker
Maker
@Shubham hmm looking into it but seems like on twitter other apps are seeing the same issue. Investigating, thanks will update here!
Shane Walker
Maker
@Shubham can you give it a shot now? Some of the intermittent App Store issues appear to be clearing up!
Shubham Datta
@shane_112 nope still no luck :(
Sherman Lee
Are you really going head to head with Snoop? This is way better than the Snoopify app :)
R.A. Kilcoyne
Props for working "dafuq" into your tagline! Such a great word -- looking forward to it making its way into Websters. :-)
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