Ad Spend Calculator - Product Stars
Best products of September 2018

Ad Spend Calculator

Should my startup pay to advertise?

Upvotes 339 PH Page >
Dylan Baskind
Hey all - we made this at @Qwilr so we could try to quantify / justify our ad spend. Pretty stoked someone thought it useful enough to put on Product Hunt. Happy to answer any questions about how we put it together and the assumptions behind it. (PS: And if you're feeling generous please check out for our actual product :)
James Pember
This was very useful!
Dylan Baskind
@jamesepember Glad you dug it James!
Tori Bunte
I love this! Very simple to use and extremely useful. (Qwilr also looks beautiful; love the concept of sending proposals as web pages.) Now I'll be curious to see how many sign-ups come from this signal boost ;)
Mark Tanner
@stttories Thanks Tori! We're also interested in that :) So far so good!
Kalvir Sandhu
Simple, well designed, I like it. This is always something I'm calculating so this tool is bookmarked and something I'm going to use in the future. Nice work!
Dan Siegel
always pleasantly surprises me when something you "can do easily" is something you "rarely do" until given a simple pretty tool like this. so thanks for this, bookmarked!
Mark Sandeno
Wow, this is way better than my janky Excel version with it's broken formulas!
Andrew Torba
This is absolutely amazing. Well done.
Mark Tanner
@torbahax Thanks Andrew! We really appreciate it.
Fletcher Richman
@dylanbaskind, this is really well done. One thing I've always struggled with - how do you account for a two sided marketplace where some of the ads may be focused on generating supply?
Thomas K. Running
What a nifty little tool! And thanks for sharing it with the rest of us. I'll be sure to help spread the word :)
Mark Tanner
@kjemperud Thanks Thomas!
JP Patil
Very nice. I track basically the same funnel in a spreadsheet for all the campaigns we run to determine if we should do them again or if they are a money losing proposition.
Mark Tanner
@jpatil That's what we were doing, until @dylanbaskind spent a sunday making this.
[deleted user]
Awesome tool, honestly, job well done. Gave me a quick glance at the key metrics involved. Will use this again.
John Melas-Kyriazi
@dylanbaskind -- beautiful user interface and a helpful tool. Props! Have you thought about including cost of goods sold (COGS) and discount rate to improve the LTV calculation?
Mark Tanner
@jmelaskyriazi Hey John, just replying for Dylan (as it's 6amish in Sydney & I'm in SF) - we just built this for our own use (B2B SaaS) but might give it a bit more love with this very positive response. @SteveHind, who built the original excel model for us (as he is an ex-BCG excel guru) originally had COGS in there too, but it isn't relevant for our business.
Melinda Byerley
this isn't working in chrome.
John Rampton
This is pretty badass
Greig Cranfield
Awesome tool and very useful. Nice work Dylan.